what does it even mean?

A little story.

It was a wonderful day in Italy in the summer of 2019…. I was visiting Cami (an Italian genius and gorgeous woman) and we discussed many ideas and interesting topics as always. Turns out it was the best idea to also talk with her about the brand I wanted to create. I told her there is a fundamental puzzle piece missing, a name for the brand. She asked me: “What do you have in mind?” I answered: “Something with office/studio/bureau and extraordinary” and so she switched into brain mode and explained me that “extra” comes from Latin and means “out of”. “So what do you think about ooo Bureau?” she asked and I responded “I love it” but of course Cami doesn’t stop there and 20 seconds passed and she looked at me saying “BOOOOOOOOORO?” and I knew yes,yes, that’s it!

BOORO therefore is a synonym for the “out of ordinary Bureau”

So Camilla… thank you 3000 ♥️

why .XYZ? Because it is out of ordinary.

Want to know more - feel free to ask,

/F